Zoi & what we stand for

Zoi & what we stand for

If Bollywood ever wrote a romantic comedy about Ayurvedic self-care rituals, my love for Ayurvedic skincare would undoubtedly make a cameo. Let's face it, the beauty industry has a lot of misconceptions to correct when it comes to what's truly "good" and "natural."

I'm Deepa Pillai, a doting (but sometimes bewildered) mother of a 3-year-old girl, a digital marketing pro, and self-care enthusiast. My journey began when I married my best friend Shrikanth and became a mom to the lovely Mira. The five trimesters of pregnancy were a wild ride, filled with questions, anxiety, and self-doubt. I knew life would never be the same, but I was excited for the new chapter.

During this time, I battled Melasma, vaginal dryness, postpartum hair loss, and depression - all common issues that 8 out of 10 women experience during or after pregnancy. I wanted a brand that catered to trimester-specific, holistic care for new mothers, but couldn't find one. The brands that existed only sold an extension of baby care products, and the ingredients used were either kitchen or garden-based, meant to be used by anyone.

Being from the South and having an Ayurvedic background, I turned to my dear friend Dr. Mayank (an Ayurvedic doctor with specialization in gynecology) for help. Together, we researched the most natural and Ayurvedic ways to prevent these changes in new mothers. Quality and relevant ingredients were our top priority, and we studied Ayurvedic texts like Garbhini Paricharya, Charaka Samhita, and Sushruta. We created a concoction of handpicked herbs specifically for new mothers on this journey. Herbs like Sativa, Arivisha, Devdar, Vacha, and 20 other ingredients are our secret weapons for new moms.

That's what we're all about at Zoi - creating an ecosystem that caters to all the self-care needs of new mothers. Our products are pregnancy-safe, of the highest quality, and smell like nature (no French fragrances here). Our journey has just begun and we believe in taking small but steady steps and doing our best. Each blend is pure, potent, and infused with the goodness of Ayurveda to take care of you when you're busy taking care of your little one.

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